5 Steps to Communicate the Value of Your Energy Program

You’ve implemented an effective corporate energy program that’s lowered operating costs – probably in the 35-50 percent range. You’ve achieved significant cost savings, while also helping the environment by reducing your energy consumption.

But the work isn’t quite done yet. Now it’s the time to communicate both the program details and the results. You might be saying to yourself: “Talking about our results isn’t really my job, and there are other priorities on my plate.”

Don’t overlook the importance of putting the spotlight on the program’s accomplishments. An annual energy program communications plan results in significant advantages such as:

  • Gaining senior executive support
  • Sharing positive news with key stakeholders
  • Raising energy management awareness
  • Motivating employees to help with energy efficiency

There are five important steps to create a plan that will achieve these goals, according to ENERGY STAR®, an excellent resource on this and many energy program topics.ENERGY STAR can help your company communicate your energy program.

Step 1: Define the goals of the communication plan

Start the planning process by identifying no more than two achievable objectives of your communication plan. You might consider goals such as attract new clients by promoting sustainability results, get recognition from management for energy efficiency efforts and so on.

Step 2: Identify target audiences

With these goals in mind, determine your target audience – client, employees or both – and how that might affect your communication and style. Which leads us to Steps 3 and 4…

Step 3: Tailor the message

Now’s the time to map out the content building blocks. List all the key messages, such as cost savings, timelines, key stakeholders and goals, that should be conveyed. Remember to include important statistics and budget numbers, benchmarking data for comparison and team member kudos.

Step 4: Find the best way to reach identified audiences

With strong messaging, you need an equally strong delivery vehicle. Seek out your HR and communication teammates for recommendations and any corporate requirements. Potential messaging tools include:

  • Email announcements
  • Internal and/or external websites
  • YouTube videos
  • Monthly newsletter articles
  • PowerPoint presentations
  • Social media postings
  • Press releases

Step 5: Set the who, what and when

You’ve made it to the final step of the plan, but not the end of the journey. Complete the plan by determining who is responsible for each step, what resources are needed and how often you will communicate.

Work with a proven energy savings partner – tekWorx

The tekWorx team has experience calculating, analyzing and communicating the value of energy-saving programs. With our unique Approachable Expertise®, we can support your efforts from planning through implementation and to communication.

We can help provide effective data points, share industry benchmark statistics and detail next steps. Our team of expert engineers provide innovative, cost-saving solutions to optimize central energy plant performance and reduce costs while providing excellent customer service. Our approachable experts can also assist with your communication efforts.

For more information

To see how ENERGY STAR partners communicate their energy programs internally, click here. You can also discover how tekWorx provides cost savings, energy efficiencies and operational benefits by reading our online case studies. Then contact us to discuss how we can put our Approachable Expertise® to work for your company.

Follow us on LinkedIn for the most up-to-date news and events.

The ENERGY STAR® Summit: 3 Key Learnings for Industrial Organizations

As an Industrial ENERGY STAR partner, tekWorx commits to providing energy efficiency solutions for companies of all sizes and helping them meet their energy usage and sustainability goals through chilled water plant optimization.ENERGY STAR

At our recent ENERGY STAR Energy Industrial Partner meeting in Atlanta, Georgia, several themes and opportunities emerged:

Energy efficiency intersects with reliability

Attaining – and then maintaining energy efficiency – is the focal point of public policy and corporate goals to save money and reduce environmental consumption. With focused efforts, significant achievements can be made. For example, if the energy efficiency of commercial and industrial buildings improved by 10 percent, $40 billion in cost savings could be achieved.1

Achieving energy efficiency also accomplishes another key goal for companies: system reliability. Reducing demand ensures supply adequacy by reducing the base load, the amount of energy required to be supplied and the peak power demand. By reducing the load and stress in the power distribution network, it enhances the system’s security and decreases the probability of failures. Businesses need reliability to work hand-in-hand with cost savings

Benchmarking drives success

With benchmarking, corporate leaders can rank their facilities’ performance versus their peers. But more importantly, use the information they’ve gathered to drive action.

The EPA found in a recent study that buildings that benchmarked consistently found ways to drive results – delivering reduced energy usage rates of 2.4 percent per year on average – for a total savings of 7 percent. Buildings starting with poor energy efficiency when they started benchmarking realize even more energy and cost savings.

ENERGY STAR offers benchmarking tools for 21 types of facilities. These tools gauge performance on a scale of 1 to 100. Facilities that receive a low score should initiate an energy audit to discover ways to improve operational efficiency and reduce costs. In addition to ENERGY STAR’s tools, tekWorx offers comprehensive, complementary chiller plant optimization evaluations that can demonstrate how companies can cut energy costs up to 50 percent.

Energy management is a strategic program

Long-term energy savings success depends on creating a culture of energy efficiency. Implementing
a straegic management energy program at your company will build the foundation and map the path to success.

Here's a guide for continuous improvement in energy savings
Your guide for continuous improvement

ENERGY STAR created a full step-by-step program guide to help companies design what energy management looks like for their organizations. ENERGY STAR consolidated the best practices of its partner organizations, like tekWorx. Creating an energy program doesn’t necessarily require an initial capital investment. After you’ve built the roadmap, you can start working through no-cost and low-cost opportunities while you’re working to secure capital for larger projects.

For chiller plant optimization, turn to tekWorx and our unique blend of Approachable Expertise® as your industrial ENERGY STAR partner. Our solutions increase operational efficiency and reduce energy costs. Our pragmatic and available experts partner with our clients to deliver results.

For more information

Discover how tekWorx provides cost savings, energy efficiencies and operational benefits, read our online case studies. Then contact us to discuss how we can put our Approachable Expertise® to work for your company.

Follow us on LinkedIn for the most up-to-date news and events.

1 U.S. Department of Energy Better Buildings program. March 19, 2015.

* Estimated energy cost savings represent the present value of net energy cost savings, calculated by taking the difference between total energy bill savings and the incremental additional investment in energy-efficient technologies and services.